South Park Season 20: 'We've Been There' Marketing Strategy Unveiled!

South Park Season 20 featured an episode-to-episode continuity and the steadiness of the theme is more linear. This season featured persisting themes focusing on internet trolls, nostalgia, and the 2016 United States presidential election. The marketing for this season was truly amazing and strictly risky.

Comedy Central had mobile billboards positioned in key locations in seven cities around the United States just to promote South Park Season 20. Each billboard featured an image from the series that pointed a connection to the location in which it was placed. Though it was quite expensive, it helped a lot.

A billboard was placed in front of the headquarters of the Church of Scientology in Los Angeles. It signified the controversial 2005 episode, Trapped in the Closet. In front of the Lincoln Memorial and the White House in Washington, D.C., a billboard was placed to depict the 2008 episode, About Last Night. It portrayed the Barack and Michelle Obama relationship.

A commercial poster was placed in front of the city's Casa Bonita restaurant in Lakewood, Colorado. It was an essential plot point of the 2003 episode, Casa Bonita. In front of the headquarters of the LDS Church in Salt Lake City, Utah, a commercial signage was placed which was parodied in the 2003 episode, All About Mormons.

A flyer was placed in front of the headquarters of Facebook in Menlo Park, California. It symbolized the 2010 episode, You Have 0 Friends. In front of the campaign headquarters of Donald Trump and Hillary Clinton in New York City, an ad poster was positioned. It represented the season's premiere Member Berries and Where My Country Gone.

In Buffalo, New York, the commercial flyer was sited in front at the United States' border with Canada, whose culture and relationship with the United States has been featured in South Park: Bigger, Longer & Uncut, Where My Country Gone, and Royal Pudding. All of the billboards encompassed the caption "We've Been There."

Walter Levitt of the Comedy Central Chief Marketing Officer unveiled that many were displeased and angered seeing the billboards, however, it helped a lot to promote the South Park Season 20. The marketing strategy was risky, nevertheless, it was a great technique to remind South Park avid viewers of all the remarkable moments of the previous 19 seasons and truly an impeccable way to enjoy the 20th season of the TV Series.