SEVENTEEN Tops Brand Reputation Rankings, Surpassing BTS

SEVENTEEN has made waves in the K-pop scene by securing the top spot in the brand reputation index for August 2024, surpassing BTS. According to the Korea Corporate Reputation Research Institute, SEVENTEEN's brand reputation score soared to 5,988,919, marking a significant 31.32% increase from the previous month.

This remarkable achievement is largely credited to SEVENTEEN's recent album release and their active engagement with fans, which have bolstered their positive evaluations. The keyword analysis highlighted terms such as "CARAT" (referring to SEVENTEEN's fanbase), "unit" (indicating unit activities), and "world tour" as prominent. Additionally, words like "release," "reclaim," and "donate" have contributed to their positive image. The analysis revealed an impressive positivity rate of 90.94%, reflecting strong public favor towards the group.

Building on this success, SEVENTEEN is set to embark on their 'SEVENTEEN [RIGHT HERE] World Tour,' starting on October 12 and 13 at Goyang Stadium. The tour will include performances in major cities across the United States and Japan, offering SEVENTEEN a platform to showcase their musical talents and stage presence to a global audience, further cementing their position in the K-pop market.

Meanwhile, BTS secured the second position with a brand reputation index of 4,980,992. Despite this, BTS continues to exert significant influence in the global K-pop scene. Member Jimin recently released his second solo album, 'MUSE,' and collaborated with Jungkook on a travel variety show titled 'Are You Sure?!' to maintain their connection with fans.

In this competitive landscape, SEVENTEEN's top ranking is not merely a measure of popularity but a testament to their growing influence within the K-pop industry. As they continue to engage with fans through various activities, SEVENTEEN is expected to contribute to the ongoing elevation of K-pop's global standing.