Smartwatch Market Declines: Apple Still Leading The Market

By Leby Nightray - 26 Oct '16 04:38AM

Smartwatch was so popular back in 2015. So what happened now?

According to TechCrunch, a new industry report from IDC said that there is a big decline in the shipment of smartwatch. In the third quarter it was said that is down by 51.6 percent comparing it at the same time last year 2015. In figures, for the third quarter of 2015, 5.6 million of smartwatches was shipped while this year's third quarter it was only 2.7 million.

The smartwatch shipments are indeed experiencing a 'significant' decline. Now a lot of people are curious to what happened with the smartwatch industry.

Explanations were offered to why the shipment of smartwatches declined. One of it includes the Android Wear's delay. According to CNet, this was a major factor, Google's decision to hold back the Android Wear 2.0 as said by IDC wearable research manager Ramon Llamas.

Another reason of the decline as provided by IDC in an article in TechCrunch, is the timing of the launch and more. No single reason was given and studying the market can help in enlightenment.

As for now despite the decline, Apple is still leading the market with 41 percent although this is smaller than last years 70 percent. Garmin now owns 20 percent, a big leap from 2 percent of last year.

Samsung remained on a keen level and its Gear S3 is not yet on sale. While Motorola despite its success, with its Moto 360 first and second generation being sold out, fell as a victim when it did not release a smartwatch.

The market for smartwatch might still be there and it might just be needing a resuscitation. Companies offering smartwatches must decide how to proceed with it. Now that the holiday season is fast approaching and with the companies capacity to develop advanced technology we can still expect a rebound for smartwatch.