Justin Bieber is dating Selena Gomez or Sofia Richie or Bronte Blampied?

Justin Bieber and Selena Gomez broke up after Bieber claimed she only used him for fame and publicity. Later Justin Bieber and Sofia Richie were considered as couple but reportedly they were never together.

Recently singer Bieber was spotted in London holding hands with his new girlfriend, model Bronte Blampied. According to the outlet, Justin was flaunting Bronte to onlookers in London, ahead of his performance at the V Festival. Richie's absence in Europe trip made it clear that Richie and Bieber are no longer together.

According to a source close to them says Sofia and Justin were never really a couple. It may be a strategy to increase Richie's popularity on social media, probably to build the 17-year-old's modelling career. Definitely Bieber's popularity would help her become popular. However there is nothing in official on Bieber - Richie or Bieber - Bronte relationship.

According to Celeb Dirty Laundry, the source adds, "He and the model - who also happens to be close friends with Sofia Richie - spend six hours at a luxury spa before his headline set at the V Festival. What's more, he was also spotted leaving Tape nightclub with the blonde beauty while Sofia Richie was spotted back in Los Angeles looking somber and upset."

Page Six adds, but from the collected information, the singer is actually dating Bronte Blampied. This would evidently mean that the Sofia romance on Instagram was a publicity stunt to promote Richie and put her on the scene with potential fashion agencies that will help her land her dream career of becoming a full-time model. However, singer Bieber has not said anything on this officialy.