Apple Stores May Embrace New Design and Elements Soon
Cupertino-based tech giant Apple is giving its retail stores an aesthetic makeover with new designs and elements. To show off this recent change in architectural design of its stores, the newly-redesigned flagship store in San Francisco is an ongoing testament to the company's pursuit of turning its stores as a high tech Mecca.
The previous sanitized and almost sterile look was a homage to the high tech goods who made creative disruption possible. But as the influence of retail chief and ex-Burberry exec Angela Ahrendts sets in, the company's penchant for aesthetics have become even more pronounced in the latest makeover.
As reported by Refinery 29, the changes have radically shifted away from being 'more tech' to being 'less tech' kind of environment by giving customers a more relaxed ambiance and cool atmosphere- a place to hang out rather than a mere place to conduct a business transaction like buying a gadget or troubleshooting a hardware problem.
"We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community," said Apple's chief design officer Jonathan Ive as quoted in a press release.
"It all starts with the storefront - taking transparency to a whole new level - where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible."
Apple stores have been the public face of the company with their valuable contribution in the perpetuation of the Apple tech cult with ridiculous queues of people across the world. Steve Jobs' tech mantra of clean and clutter-free design has been the ultimate source of unparalleled success with more revenue generated than any of its rivals.
But some fans are concerned that Apple may have been too serious these days saying that the architectural revamp of its stores recently is a 'far cry' to Steve Jobs' insistence on simplicity and being straightforward as per BGR review.
