Apple Hiring Fashion Experts At Its Retail Stores To Market Upcoming Watch
Apple has been hiring fashion and luxury experts at its retail stores ahead Apple Watch debut, according to reports.
Internal hiring documents obtained by 9to5mac suggest that Apple is recruiting retail candidates this month with "a fashion or luxury background." The debut of Apple Watch is schedules in early 2015. The Cupertino based company has already made its intentions clear by hiring former Burberry CEO Angela Ahrendts, who is leading the Apple's retail efforts.
Unlike other Apple products, Apple Watch has an awful number of models. Admitting this, Apple has justified the need of personalization as well.
"As soon as something is worn, we have expectations of choice. Only in prison, do people all wear the same thing," Apple SVP of Design Jony Ive said describing the need of various appearances of the Apple Watch.
The Apple Watch options include sizes in 38mm and 42mm, finishes of stainless steel, space black stainless steel, silver aluminum, space gray aluminum, 18-karat yellow gold, and 18-karat rose gold with six different band styles all available in various color options as well.
The Apple Watch is expected to start at a price point of $349 but some of its high-end models, such as gold Apple watches are expected to be priced somewhere between $4,000 and $5,000.
