Adele's New Single 'Hello' Is Most Viewed Video In 24 Hours; Beats Taylor Swift's 'Bad Blood'

Adele is back with her newly-released single, Hello said to have toppled Taylor Swift's 'Bad Blood' in terms of the number of views in the first 24 hours of its posting on Youtube.

According to The Guardian, Hello has garnered a total of 27.7m views in the first 24 hours breaking Swift's Bad Blood record with 20.1m views.

Before its Youtube release on Friday last week, a 30-second teaser of the video was aired in the UK's X-Factor further revealing other details of the artist's 25 album.

The video is directed by French Canadian film-maker Xavier Dolan with Tristan Wilde, who played Adele's ex in the script. The black-and-white video, that portrays memories of the romance, was shot in a farm in Quebec, The Verge said.

To further reinforced its nostalgic atmosphere, Dolan intentionally chose a flip phone that Adele used in that significant phone call.

"It says she is stranded in nature, which has regained its rights. It's an element of the past. It's much more important than the flip and trying to identify whether it's Samsung or an AE9 or whatever." He adds that when he heard the song, he imagined the story right away: "Just this idea of taking the phone and calling your past," he explained.

The Canadian director and Adele met at a gathering in London and even from the first meeting, the French-Canadian director said to have felt a strong connection with the singer that led to the recent collaboration.

"We chatted about our lives and our loves and our romances. It was so much about who we were. We had so much in common. Basically, all of her songs are revolving around the theme of unrequited love and so are my movies," Dolan said in a previous interview.

Adele's Hello has already sold 165,000 copies in just three days and roughly 156,000 downloads and 450,000 downloads in two days, Mail Online reported.

It is also expected to climb the US charts.