Here's Why Apple Is Obsessed With Gold Color Options

Apple CEO Tim Cook recently unveiled the reason behind company's obsession with gold color options. Speaking with a Chinese-language version of Bloomberg Businessweek, Cook said that the addition of a gold option within the iPhone 5s lineup in two years ago "reflects in part the popularity of that color among Chinese users."

"Apple Inc. takes Chinese consumer tastes into account when it designs many of its products," Cook said, underscoring the country's importance to the iPhone maker.

"The decision to offer a gold iPhone last year reflects in part the popularity of that color among Chinese users, he added. Greater China, which includes Taiwan and Hong Kong, is now Apple's second-largest market and has become a battleground for the company as it vies with Samsung Electronics Co. and Xiaomi Corp. for smartphone supremacy."

Notably, Greater China has become the company's second-largest market over the last few years. Recently, at the second quarterly earnings call, Cook detailed an all-time quarterly revenue record for the Greater China province, growing 71 percent year over year to a grand total of $16.8 billion, Mac Rumors noted.

According to a separate data compiled by Bloomberg, China accounted for a total of 29 percent of Apple's revenue in the March quarter.

In the interview, Cook also underscored on the strong developer support for the Apple Watch. The Apple Watch, right now, has 3500 apps, compared to iPhone which had 500 apps in 2008, after introduction of App Store.

[Source]