Microsoft announces Lumia 535 is official, removes Nokia from title of phone

By Staff Reporter - 11 Nov '14 03:04AM

Microsoft Corp announced Monday it would release its Lumia 535 smartphone later this month with an affordable price tag in its key markets and drop the Nokia Microsoft's purchase of Nokia's Devices and Services division.

The Microsoft Lumia 535 is an entry-level device with two standout features: A 5-inch display and a 5-megapixel front-facing camera.

The Lumia 535 will be available in single SIM and dual SIM versions and will be offered in cyan, bright green, bright orange, white, dark grey and black color options. Microsoft says that the Lumia 535 will launch in November for $136.77 USD (110 EUR). The 535 will be available in China, Hong Kong and Bangladesh initially, with more markets to follow.

"Microsoft Corp. announced on Monday the Microsoft Lumia 535 and Lumia 535 Dual SIM smartphones running the latest Windows Phone 8.1 operating system, bringing the latest Microsoft experiences to more affordable price levels. Offering five great included Microsoft experiences, a wide-angle 5 megapixel front-facing camera, and a spacious 5-inch display -- all for an affordable price -- Lumia 535 and Lumia 535 Dual SIM help people do more of what they want, for less", says Microsoft.

Jo Harlow, corporate vice president for Phones at Microsoft explains, "Lumia 535 comes with our '5x5x5' proposition. Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services included and out of the box, a 5MP wide-angle front-facing camera, and a spacious 5-inch qHD screen -- all at an affordable price."

Below is what the first Microsoft-branded Lumia's spec sheet looks like: