“It just works.”These three words stood smugly behind Steve Jobs at many press conferences during his second stint at Apple. It represented his desire for Apple to create simple, easy-to-understand products. It was this promise that was behind the cutesy advertising campaign “I’m a PC, I’m a Mac” that started running 10 years ago, which aimed to convince PC owners that Mac computers were more accessible.
09 Aug '24 16:35PM
