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NBA Rumors: Game Association Approves Jersey Sponsorship in 2016-17 Season

By Jenn Loro - Apr 17, 2016 07:52 AM EDT

NBA has finally allowed basketball clubs to sell jersey adverts to company sponsors in a lucrative sponsorship option that’s expected to generate as much as $150 million annually. Global figures estimate the worldwide sports sponsorship revenue at $45.3 bn.

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