Pinterest Now Allows To Install Apps From Apple's App Store Within App
Pinterest has announced a new feature that lets users pin and install apps from Apple's App Store within Pinterest.
The App pins are a new kind of unit content within Pinterest where users arrange items of interests on boards.
"Now if you're on your iPhone or iPad, you'll see another kind of Pin: app Pins. Let's say you're Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest," Pinterest announced in a blog post.
It continues: "When you come across an app Pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest (you'll only see app Pins when you're using the Pinterest app on your iPhone or iPad)."
The motivation for the app pin integration is to make downloads on an iOS device more seamless, notes ReadWrite.
"With more than 75 percent of usage to Pinterest coming from mobile devices, we want to make it easier to discover apps for all types of interests," said Malorie Lucich, a Pinterest spokesperson in an email interview.
"This week's announcement is all about Apple," Lucich said. "We don't have additional plans to share at this time, but we hope to bring more types of Pins to people across locations and devices in the future."
