'Google Now' Extends Support to 40 New Third-Party Apps
Google Now will be integrated with 40 new third-party apps, allowing users of service like AirBnB, Pandora, and Lyft to view contextually relevant data right into the Now, the company announced in a blog post.
"Starting today, the Google app on Android can help you keep up with all the good stuff in 40 different apps at a glance-it'll bring you Now cards to help you out with your day-to-day life, giving you information that's helpful to you, right when you need it," Google wrote.
To be integrated apps will be allowed to present context-sensitive information in the form of a Now card, instead relying on system notification.
The full list of new Now partners includes AirBnB, Instacart, Pandora, Shazam, Lyft, TripAdvisor, Kayak, eBay, Walgreens, Ford, Waze, Strava, Duolingo, Mint, The Economist, The Guardian, Bellyflop, Coinbase, Redfin, Zillow, Life360, HootSuite, Wattpad, Runtastic, Delivery Hero, Hailo, mytaxi, busuu, ESPN, Housing, Meru Cabs, Shaadi, The Economic Times, CookPad, SmartNews, Suumo, BookMyShow, and Lincoln.
The integration could be pretty much useful for users. For an instance: Pandora could surface music recommendations during users' commuting time, for instance, while Lyft might populate a card for ordering a ride when the user arrives at an airport.
Recently Google Now was also integrated with Nest. The integration allowed users to control thermostat settings via voice commands.
"We've teamed up with 30+ developers to bring you these and other new cards, which are rolling out over the next few weeks. Check out some examples on our site-we plan to add more cards and expand this feature over time."
