NHL, NFLPA Team up With GoPro to Deliver Up-Close Shots

The National Hockey League and the National Hockey League Players' Association have teamed up with GoPro to give fans an idea of what it is like to play in the league.

"This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking," said Todd Ballard, Senior Director of Lifestyle Marketing at GoPro, according to NHL.com. "Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they've never seen before, from players and officials to in-goal and rink side."

This is the first partnership that GoPro, the creator of the world's most versatile camera, has agreed to with a major professional sports league. As a part of the deal, hockey players will wear GoPro's cameras during their games. The footage, which will be available across the digital and social platforms of the NHL, NHLPA and GoPro, will deliver an up-close experience of the game from multiple angles.

"GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game," said Bob Chesterman, NHL Senior Vice President of Programming and Production. "As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans."

Mathieu Schneider, NHLPA Special Assistant to the Executive Director, added, "The use of GoPro cameras will give fans a new perspective of the extraordinary speed and skill of today's NHL players, We are excited to have GoPro working with us and the NHL to show the great athleticism of our players."

The high definition footage will debut during the All-Star Weekend, which is taking place in Columbus, OH from Jan 23-25.