BlackBerry CEO Wants Apple To Bring iMessage To Non-iOS Devices, For the Sake Of Net Neutrality

BlackBerry had a rough time. BBM, once considered cool and exclusive to BlackBerry devices is now available for iOS and Android devices as well. Now BlackBerry wants Apple and every other company to follow its suit, for the sake of net neutrality.

"Unlike BlackBerry, which allows iPhone users to download and use our BBM service, Apple does not allow BlackBerry or Android users to download Apple's iMessage messaging service," BlackBerry CEO John S. Chen writes on a company blog.

Chen also points fingers at Netflix, which has not yet made the video service available for BlackBerry devices.

"Netflix, which has forcefully advocated for carrier neutrality, has discriminated against BlackBerry customers by refusing to make its streaming movie service available to them. Many other applications providers similarly offer service only to iPhone and Android users," Chen adds.

Points made by Chen apparently has more to do with exclusivity and less with "net neutrality."

Net neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication.

On the other hand platform exclusivity is about making products distinguishable from the rest.