Google, Slack Partnership Poses Threat To Microsoft; Companies To Integrate Team Collaboration Products

Google and Slack have one common rival: Microsoft. And with Slack being seen more into Google's biggest apps, such as Google Drive, the partnership of both companies is becoming more visible.

On Thursday, Slack made an official statement that they are now partnering with Google Cloud. This means, the company will now have a big role in integrating apps which have collaboration functions especially for teams.

Both Google and Slack will start moving on how they can improve things for their sales, development and engineering departments to work well together. Among the developments that will be seen in Google Drive have to do with the apps' notifications and team collaboration.

"You'll get notifications of status changes and changes to documents in Google Drive and approve them from Slack itself. And the upcoming Google Team Drive product will let users sync their Team Drive with their Slack channels," San Francisco-based Slack Business Development Head Brad Armstrong disclosed.

It can be recalled that big changes happened in Google's collaboration apps when Microsoft developed a similar platform called "Microsoft Team". The platform is quite similar to what Slack has done for Google Drive, however, Skype users can very well make use of the product since Microsoft integrated the chat app into their Office 365 Online access.

By far, what Slack has done for Google involved the Drive and the Hangouts apps, however, executives from both companies assured that the innovation won't stop there. Today, Slack claims that their users have increased after their collaboration with Google has been made live for public use. The apps enable workmates to share their insights, ideas and opinions about their work through Slack and Google's simplified team-collaboration and productivity apps.

In a blog post, Head of Global Technology Partners of Google Cloud Nan Boden shares that "Google and Slack share the same vision for the future of work: that smart software could bring teams together and make all of their work and conversations seamlessly available in one place." Google and Slack's new integrated products will start to roll out next year.