Why Netflix Jumps As Top Grossing iOS App For The First Time
Netflix iOS was inching towards the number one spot for the Top Grossing chart before but wasn't able to. However, it manages to get to No. 2 last Nov. 14, according to Sensor Tower. App Annie, on the other hand, recorded them in third place as ofn Nov. 8. The bottom line is, Netflix never really got be the Top Grossing App for iOS.
Nonetheless, this achievement is important to Netflix since it indicates the company's success in terms of US subscriber base as opposed to concerns that the same group of consumers have deteriorated in numbers. As indicated by Netflix's third quarter earnings, the company seems to be getting better in terms of US subscriber growth, this is something linked to the company adding more original content to their library.
How did Netflix rise to the top?
Netflix decided to offer an in-app subscription option for its iOS app more than a year ago which aided the streaming service tosteadily aim and acquire more subscribers. This move has also surge Netflix app up the Top Grossing charts. November of 2015, the app climbed at 9th place, this also marked Netflix iOS its first time to hit the Top Grossing chart.
Just in, Netflix has reached yet another milestone; the app has finally earned the No. 1 Top grossing spot in the App Store's US market. The milestone was noticed by an app intelligence firm Sensor Tower, the company has been tracking Netflix iOS's ups and downs since its introduction. From then and right now, Netflix has continually improved its weekly net revenue from below $50,000 to as much as $2.9 million, says Sensor Tower.
Netflix now aims to better stock its library with more originals, as it has been the key to its success. They are planning to double the number of Netflix Originals for 2017 as compared to 2016. Adding more unscripted series are also planned by the company.
