AT&T's ‘DirecTV Now’ Program Slate Leaked! Apple TV & Amazon Fire TV Device Promotions & Others

By Rita Mendoza - 07 Nov '16 03:51AM

AT&T announced Tuesday, October 25, 2016 that it is offering DirecTV Now streaming package that includes over 100 channels for $35 USD per month. The monthly fee includes unlimited mobile data for TV streaming and with its release right around the corner, leaks on its device promotion as well as several programming channels have been released.

In an exclusive report by Variety, AT&T is “prepared to go all out” on its new DirecTV Now service that the company might be giving away free Fire TV stick and Apple TV devices to consumers who will subscribe to its TV streaming service. This is according to the customer support documents that was unintentionally released by AT&T online.

The Variety report also states that the subscribers willing to pay for at least three months of service will be given free Apple TV device as part of the campaign. Consumers, on the other hand, who will subscribe for a month will get the free Amazon Fire TV streaming stick. Apple TV and Amazon Fire TV stick are more expensive than the service charges that consumers will shell out to be eligible.

As of last month, AT&T announced just 10 networks and program providers as part of the DirecTV Now slate including AMC, Disney, Discovery Networks, HBO, A+E Networks, NBC Universal, STARZ, Viacom, Scripps Networks, and Turner. They also revealed that Time Warner content will be featured as well.

The leaked documents stated that the DirecTV Now subscribers can stream live television and video-on-demand programming with a selection of packages. There will also be add-ons such as HBO and Cinemax which subscribers can sign up for any time. The VOD library in the subscription service will feature 14,000 titles.

DirecTV Now will offer consumers a 7-day free trial. After the trial period, consumers who will not upgrade will be relegated to a DirecTV Free View account, an ad-supported service with limited content.

Variety adds that AT&T could change the deals when it launches. Considering the official launch of DirecTV Now is already nearing, some details in the leaked document might just be accurate.

AT&T did not reply to Variety’s multiple requests for comment.