Kendall Jenner & i.am+BUTTONS Updates; Jenner & Apple Inc. Teams Up Will.I.Am To Launch Wearable Bluetooth i.am+ BUTTONS

By Rita Mendoza - 03 Nov '16 03:57AM

Kendall Jenner is helping Will.I.am, a musician, celebrity, co-founder of Black Eyed Peas with his new project. The founder of i.am+ believes that as with pairing purses with shoes and matching glasses with bags, wearing tech should also be fashionable and complement individual style, hence, the i.am+ BUTTONS.

Will.I.am's company created i.am+ BUTTONS Bluetooth earphones. The i.am+ BUTTONS is a pair of earphones with magnetic metallic disks that looks like ear plugs adorned with giant studs that look like old vinyl records. And when it is not in use, the discs can be connected through the magnets which form a necklace.

The i.am+ BUTTONS is exclusively sold by Apple at $299.95 USD. Being that i.am+ is a charitable company, a percentage of that will go to the i.am.angel Foundation, whose primary focus is educating the inner-city youth about technology and other subjects.

To help in rolling out i.am+ BUTTONS, Will.I.am has sought the help of other popular faces of fashion as well - Kendall Jenner and Naomi Campbell. "Kendall represents the new millennial face of fashion, and Naomi Campbell is the queen of fashion," Will.i.am said, in an article by the New York Times. He also added Andre Leon Talley as the style and fashion director, as well as Kering which is the parent company of YSL, along with Gucci as an investor of the i.am+ BUTTONS Bluetooth earphones.

The i.am+ BUTTONS Bluetooth earphones have gained traction with those who had a sampling of it, even comparing its performance to the Powerbeats'. While these Bluetooth earphones are fairly new, the market has yet to react if this, indeed, will change the course in Apple iPhone 7 users' disappointment over the company's removal of the headphone jack.