Pokemon GO Huge Player Base Drop Does Not Concern Niantic; Why?

Pokemon GO players have decreased significantly for the past few months alone. But Niantic is not worried over the loss of more than half of its player base.

Pokemon GO Rise to Popularity

Pokemon GO was no doubt the most popular game when it was released on July 2016. Player population was estimated to be in the millions. Niantic servers would crash several because it could hardly keep up with the demand. By the second week of July, Pokemon GO was downloaded and played by more than 40 million people. Most of these player are located in the US, Australia, New Zealand Canada since it was not available to many countries yet.

Pokemon GO - Players Losing Interest

Pokemon GO is now available in almost every part of the world. But the number players are not increasing. In fact, millions are leaving the game since its popularity peaked in mid-July, according to Gamerant. Boredom and lack of features are the most common reason cited by those who left Pokemon GO.

Pokemon GO: Most Profitable Mobile Game

Industry observers estimate that around 70 to 80 percent of Pokemon GO's peak player base have either left or stopped playing the game. However, these large numbers does not worry Niantic one bit. It is possible that such huge player base is simply too much to handle. The developer is also planning to roll additional features to Pokemon GO. The addition of new contents can be an incentive for players to return to Pokemon GO.

But the real reason why Niantic is not worried is because Pokemon GO continues to rake in big profits to the company. Intelligence Slice reported that Pokemon GO accounts for almost 30 percent of all mobile game revenues in the month of August alone. Majority of the players may have left but many of the big spenders opted to stay with Pokemon GO.