Kpop News: BTS Ranks First For Boy Group Brand Power For The Month Of July

By Lord Justin Castillo - 18 Jul '16 07:30AM

BTS once again showed an incredible popularity, as the group being labeled as the top boy group brand power for July.

The Research Institute in Korea revealed data and ranking for boy group brand power for July (June 7, 2016 to July 8, 2016).

The Korean Business Research Institute gathered 28,376,267 pieces of data (participation, communication, and reputation indexes) which is a 3.08 percent increase compared to the 27,529,026 pieces of data gathered for June.

Data was gathered from consumers' online habits and the influence of brand on consumption. Brand power rankings were determined by positive and negative assessments, level of media interest, as well as the interest and communication traffic from consumers.

BTS tops with 1,727,800 for participation and 2,872,485 for communication resulting in a total of 4,600,285 for brand reputation.

Second place goes to SEVENTEEN with an average of 3,880,551. Followed by BEAST with an increase of 151.42 percent resulting in a total of 3,548,519.

Here are the ranking as of stated above:

1. BTS
2. SEVENTEEN
3. BEAST
4. BIGBANG
5. EXO
6. Shinhwa
7. INFINITE
8. VIXX
9. SHINee
10. BTOB
11. Block B
12. SechsKies
13. WINNER
14. JYJ
15. Super Junior
16. TVXQ
17. MONSTA X
18. B1A4
19. 2PM
20. Teen Top
21. FTISLAND
22. 2AM
23. B.A.P
24. ZE:A

Meanwhile, BTS are busy with their Asian tour for their Epilogue concert last started in May in South Korea. Next stop will be at Beijing Capital Gymnasium in Beijing on July 23. To be followed by Manila Philippines on July 30. The boys are also slated to attend the KCON in LA the following day (July 31).