New Project Management Application, Planner, Launched by Microsoft
Microsoft, the global software giant, is known to wade into compeition as soon as it sees a new market that needs to be conquered and over the years, it has done so with mixed success. However, it cannot be denied that its massive cash pile and a top notch tech workforce allows it to enter certain markets that other companies might stay away from. In a recent, development, Microsoft has entered the project management application space with the launch of its plainly named app Planner and needless to say, it is an attempt by the company to corner some of the market share that has been cornered by Trello and Asana.
The app is aimed professionals, small team of professionals at a business and larger businesses who wish to manage their work flow effectively and wish to keep a track of the progress made. Now, although it is true, that Planner is not exactly going to be the most revolutionary project management tool in the world, it might be at a distinct advantage over its competitors since the company has offered consumers the app for free with its Office 365 suite and it feels that over time it would emerge as the dominant project management app. In addition to that, it is also important to point out that Microsoft is one of the most trusted brands in the world in terms of software applications and over time users might opt for Planner rather than its competitors. The goodwill of the brand might work in its favour in the long run.
Popular website The Verge pointed out how Planner could end up being a success in a report, "While it may not sound super exciting, project management apps are integral to any business that collaborates online. Pretty much every workplace operation these days, from local governments to mammoth corporations, relies on these types of tools to get work done. Many teams still manage projects using Excel spreadsheets. So Microsoft is better positioned than most to get those groups using its software over products from even well-established competitors."
