Facebook to Discontinue Messaging on its Mobile App In Order to Increase Messenger Users
Facebook's march towards becoming the pre-eminent social media organisation in the world has been going on unabated for the past few years and one of the big reasons behind that is the fact that the company keeps innovating in the way taht i delivers its services to the billions of Facebook users all over the world. In a new development, the company have decided to ensure that all their users eventually start using their messenger app for all conversations instead of the the messaging service available in their mobile app, according to a report published by the tech publication Tech Crunch. This seems to be another steps that is being taken by Facebook to ensure that they are able to monetise their users in a far more effective way by getting them all under one umbrella and according to the reports on Tech Crunch that is exactly how it is going to play out.
According to the report, the public relations department at Facebook informed the reporter that the latest move from the company is nothing but another way of ensuring that that the billions of users who access the website online and wish to interact with their friends are provided the best possible experience by the organisation. However, that does not seem to be the case in actuality, "It's pretty plain for anyone to see that it's easy to embellish, enrich and, of course, monetize a powerful platform like Messenger, while it's near-impossible to do so with basic text-based chat.In other words, one service provides valuable utility to users, but not to Facebook. Can't have that!"
The Tech Crunch piece further went on to cast doubts on the exact motive behind this move from Facebook, "By all means, advertise Messenger on top of the message feed, or point out that some content will be missing. Messenger is more full-featured! You can do video, and stickers! Look, chatbots! But the decision to switch should be the user's. By removing that agency, Facebook erodes a trust it should be tending to carefully. And one more thing while we're at it. Let us download Facebook Lite (where messaging still works, by the way)! This geo-restriction BS has got to go. Some of us have the phone equivalent of trash fires and don't want to run that pair of hogs you call official apps."
