Song Joong Ki News: Hallyu Star ranks 1st as CF model for 3 months in a row
Song Joongki has revealed to be the 1st most valued CF model for 3 months.
Based on the Korea Institute of Corporate Reputation, 'Descendants of the Sun' actor Song Joong ki hits the 1st rank since March. Followed by baseball player Lee Dae Ho of Seattle Mariners and taking the 3rd place Kim Go Eun of 'Cheese in the trap'.
KICR also reported, "When we looked at the May data for CF models, because of a lot of negative data, a lot of CF models' values decreased. It's true that they need to have a lot of exposure, but it's also important to have a positive image." As allkpop quoted.
Followed by other Korean stars respectively, AOA's Seolhyun takes the fourth place and well-known chef Baek Jong Won in the fifth place. The pair up actress of Song Joong ki in Descendants of the Sun, Song Hye Kyo places in 6th originally, she was in second ranked from the Month of March and April.
Korean girl group places 7th and "Reply 1988 actors Ryu Jun Yeol and Park Bo Gum retain their position being ranked as eight and ninth correspondingly.
The results of 23 Korea's top CF models were examined by Korea Institute of Corporate Reputation through looking at 43, 790, 880 pieces of data from 27th of April to the recent date, 28th of May.
Results are based on brand reputation index and consumers review that depends on the participation value, Communication value, media value, and social value these then conclude the results of CF models who are valued the most.
