50 Cent Enters $78 Million Luxury Underwear Contract at $100 a Pop

Curtis Jackson, more popularly known as "50 Cent" will make $78 million in his latest contract. The rapper has signed with FRIGO Revolution Wear and will promote the company's upscale men's underwear.

50 Cent revealed his latest deal via Instagram on Monday and was quick to promote the $100 briefs on "Late Night with Seth Meyers." On the show, 50 Cent justified the price tag by comparing the briefs to women's lingerie.

He stated, "Yeah, man, it's $100 at Neiman Marcus...This $100 underwear were actually hand-created and actually hand-stitched. They have a technology in 'em where you can put your man apples... For you to place your sack in another sack that has been ergonomically-designed for comfort. But you know, women spend so much money on lingerie, it's the right project for men."

FRIGO Revolution Wear calls their undergarments revolutionary, stating that they "were created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind."

50 Cent stated that he was not involved with the production and design process for the briefs.

50 Cent is one of the wealthiest artists in hip-hop. As of April 2014, 50 Cent was estimated to be worth $140 million according to Forbes. The majority of his fortune comes from selling his stake in VitaminWater. He made about $100 million from that 2007 sale.

FRIGO Revolution Wear has also teamed up with former Yankees star, Derek Jeter as well as New York Knicks Carmelo Anthony.