Golden State Warriors News and Rumors: How Facebook is helping the Golden State Warriors with Tickets

Golden State Warriors, the part of the Western conference seems unstoppable on the courts but we also should tell you that they are unstoppable in terms of their branding too. The NBA's reigning champions, who advanced to the Western Conference Finals last night are also setting their trend on social media.

Using paid Facebook ads to promote tickets for the hottest team in the league may seem unnecessary, but there's a marketing reason for why it has sold out 175 straight games. The Facebook ad promotions are after all a huge success. Especially it's the most influential way after all and even beats TV adverts. The Warriors have pitched last-minute tickets via Facebook ads this season for various games, sometimes against quality opponents like the Chicago Bulls, New Orleans Pelicans and Oklahoma City Thunder. Indeed, in an era where nearly every sports fan owns a flat-screen TV and where all pro teams struggle to get fans off the couch, even the Warriors have to sell themselves.

"When we use Facebook as it was intended, we get great results," said Daniel Brusilovsky, Golden State's digital initiatives lead said. "It's not about algorithm magic, but personalizing the fan's journey so we deliver the right message to the right audience, triggered by behavior."During last year's playoffs, the Warriors drove more than 55 million organic video views on Facebook.

"The Warriors have taken a unique approach really to engage themselves with the fans by running social recap stories and even some hashtag campaigns and encouraging their loyal fan-base to join the conversation online" said Todd Grossman, Talkwalker's CEO of the Americas. "They have also made good use of video on Facebook and Snapchat to further engage an already plugged-in mobile audience. "In data they trust. How do they do it? The Warriors know their strengths on social and target accordingly. Seems like a good move after all Warriors!