Nintendo Planning to Enter the Film Business According to Latest Reports
Big business corporations, who make their names in one or more lines of business eventually branch out into other lines of businesses in order to diversify their portfolio and also to make sure that their investible capital does not gather dust but is actually used to create value in a new industry altogether. That is how huge conglomerates are born and nowadays, it is not uncommon to see large corporations doing the same in order to gather a pie of a lucrative business if they have the cash and the clout. In that spirit of entreprenural prudence, Japanese consumer electronics company Nintendo, who are famous all over the world for their videogame products have now decided to enter the film business in order to further diversify their range of businesses.
The company, which has a market cap of over $19 billion is already involved in the video content business but according to the latest reports in the Asahi newspaper in Japan, their president Tatsumi Kimishima has stated that the company is looking for tie ups with production houses so that it can get into the fllm business. The films are most likely to be aimed at the gaming community who might be interested in watching films related to video game characters and it is expected that movies based on popular games like 'Mario Kart' could be produced by Nintendo in collaboration with production companies. Kimishima told the newspaper, "We're talking with various partners. I think we'll be able to decide something in the not-too-distant future,"
Certain sections of the media had speculated that video content might not have actually meant that the company was trying to get into fully fledged movi production and a spokesperson for the company stated that although it is true that the president stated that the aim was to be in 'video content' production, a foray into movie production has not been ruled out. 'Pokemon' and 'Super Mario' are some of Nintendo's most popular characters and have been turned into very lucrative movie properties. The company only gets a licensing fee for the use of those characters but it seems that Nintendo are now eager to cash in on their own.
