Google’s News spotlight shines on Local Coverage

American search giants Google's next experiment is as follows. I mean it's become a habit for the internet search giant to actually innovate and implement the same in their software and devices irrespective of what genre of digital technology it goes down under. And to make it more interesting, Mountain view firm Google on Monday seems to have begun experimenting about reported stories from mixed sources as its free online news aggregation website.

Google now have apparently added "local source" tags to their Google News division in order to let people themselves opt for reports that they want from like a local news agency etc. This is because people will be better informed in terms of what's happening in and around them which also includes people and events, stories according to their product manager James Morehead.

"Local reporters are often members of the communities they serve, bringing additional context and perspective to a story," Morehead said in a blog post. A local section in Google News focuses on content from regional publications and hyper-local blogs that wouldn't appear in national news offerings, according to Morehead.

According to a new research Morehead said that about nine out of ten people have now been closely following local news reports than external sources. "This new feature brings greater exposure for local news outlets reporting on stories that have gone national," Morehead said.

Articles with "local" tags could be seen at news.google.com as well as in Google News and Weather applications tailored for mobile devices powered by Android or Apple software, according to the California-based Internet giant. This might also foresee a future where Google might actually tie-up with local news authorities to provide exclusive content only to Google and no one else. This might actually work for both the sides where this could become more of a "only profit and no loss" system.