Microsoft Only Allows Bing And Nothing Else In Cortana Searches
This news goes out to all Microsoft's competitors: Firefox, Google, Opera, Yahoo, and virtually everyone all that competes with Microsoft's very own Bing search engine will be shut off within Cortana digital assistant in the tech giant's latest OS, Windows 10.
Recently announced in the company's blog post, Cortana's personalization of search engine results will block third-party searches as a counter-response to Google's sneaky workaround to establish itself as the dominant, if not default, search engine in the Microsoft environment.
In plain English, Bill Gate's brainchild is now forcing internet users to switch to Bing with Cortana digital assistant integrated in Windows 10. This means every search a user makes will have to be coursed through its own web browser, Edge.
"Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some software programs circumvent the design of Windows 10 and redirect you to search providers that were not designed to work with Cortana. The result is a compromised experience that is less reliable and predictable," Microsoft announced as quoted in their official blog post.
"The continuity of these types of task completion scenarios is disrupted if Cortana can't depend on Bing as the search provider and Microsoft Edge as the browser. The only way we can confidently deliver this personalized, end-to-end search experience is through the integration of Cortana, Microsoft Edge and Bing - all designed to do more for you."
Despite the recent announcement, this doesn't mean that Google and other search engines will be totally taken off the grid. Users can still access them by means of a conventional browser search. This seemingly vengeful counter-response is quite surprising and even so un-Microsoft in a kind of way. The Silicon Valley giant finally gave in to the demands of the competition while contradicting the principles of digital neutrality.
"Both Siri and Android's voice search feature lock users into obscured default search engines, a choice that some have criticized as contrary to the principles of neutral user choice. Still, it is bad news for anyone who had been using the new extensions, and an unusual direction for an operating system that has typically distinguished itself as more customizable than its competitors," observed Russell Brandom of The Verge.
For a long time, Microsoft has been keen on nabbing a significant chunk of market share away from Google. As per BBC News, statistical report suggest that more than 90% of the world's digital searches are done through Google. Bing, on the other hand, only has 3% of the share global share.
