Is ‘Pro’ the New Standard at Apple?

Apple are all about to dominate the tablet game with their new latest announcement the 9.7 inch iPad pro. While it continues to sell an iPad Air and iPad Mini, it's now clear that the Pro tablet range is now Apple's main intention to market their flagship tablets.

Apple took the helm of the tablet industry when it launched iPad in 2010. Since then the tablet sector has become more a more complex than a competitive place, with Android tablets impacting sales at one end and Microsoft's Surface range the most expensive, pressing at the other. Apple now controls around 24.5 percent of tablet sales with devices becoming more sophisticated for eBook readers opting all the way opting to the iPad pro.

Apple took advantage of the position they saw as tables became more of a commodity than a necessity. That's exactly what Apple re doing right now to refocus on their iPads with just a magic touch: the word "pro". Pro is not just about tablets with more digital experiences. It's all about tablets you use to create those magical experiences. "We believe that iPad is the perfect expression of the future of computing," Apple CEO Tim Cook said on stage before marketing VP, Phil Schiller introduced the new iPad Pro. Apple's move ensures that most of their customers in the user base are now satisfyingly running their devices equipped with industry standard latest chips.

The Apple's iPad pro 9.7 inch are also helping journalists as digital notebooks. Apple are just bringing out connections to increase levels of computational power in mobile devices along with the tablets for the company's future platform plans. Users are more enthralled about the near zero latency they experience with their new iPads alongside Apple Pencil for drawing purposes. With a huge range of productivity apps, Apple are now cementing their position by dominating the tablet market.