Sony Computer Entertainment Renames to Sony Interactive Entertainment
Sony Computer Entertainment no more. Renamed to Sony Interactive Entertainment.
"Sony Computer Entertainment Inc. and its related companies in charge of PlayStation® businesses in each region have today changed the corporate names as follows, in accordance with the establishment of Sony Interactive Entertainment LLC (SIE)" Sony's official website statement read.
Sony executive confirmed that Sony Computer Entertainment has officially become Sony Interactive Entertainment, joining forces with Sony Network Entertainment.Sony's video game divisions are now incredibly popular over recent years, with the PS4 dominating as a retail powerhouse. However, behind the scenes the company is now undergoing some minor changes. For the same reason, Sony interactive entertainment is now formed.
Created out of two other bodies, namely Sony Computer Entertainment and Sony Network Entertainment, Sony has now branched out into two different functioning bodies. The changes are taking place in the new financial year. With now the formation of Sony Interactive Entertainment, it is meant to bring a new level of power to Sony in the video game domain. The Sony executive stated that the move had been created as a "global interactive entertainment powerhouse".
Even though for now, there might not be any major changes making a huge difference to the video-gaming community. Once the two bodies have been integrated, Sony hopes that there will be an added fluidity to the organization. Layden, executive for Sony, stated explaining that there are hopes to a "unified PlayStation organization" in hopes to cement a stronger and innovative place in the respective markets. Layden hinted that more will be done in concentrated on their PlayStation VR project. PlayStation Vue and PlayStation Now will now be standout digital services.
Sony's virtual reality headset will now have a new role that could be influential to developers creating new games for the hardware. There have been several changes inside the Japanese firm such as creation of a new mobile gaming studio along with a new rumor surfacing about an upgraded PS4. The impact on the formation of two new bodies changing Sony's strategies are yet to be seen with Layden taking charge of the position of President of Sony Interactive Entertainment America.
