Microsoft Corporation May Abolish Lumia In The Market

Microsoft has been going for a downhill ride with its phone business since the software giant acquired Nokia's handset division- under the Lumia brand- in a 2014 deal. In 2011, the Finnish company had established its smartphone brand using Windows OS until giving Microsoft ownership of its struggling mobile phone business.

Unfortunately, the brand failed to get a decent global market share currently dominated by Android-based phones and iOS mobile devices.

In a report by News4C, Windows-based brand only account for 3.6% of the total smartphones sold worldwide.

Now, news of Lumia's impending doom appears clearer than ever. According to a report by The Motley Fool, Microsoft is bound to release just one last Lumia smartphone- Lumia 650. The news outfit picked up the news from Windows Central. Although unconfirmed as of press time, the decision is probably likely given the dismal sales performance of the brand.

In a report by The Marshall Town, Microsoft is expected to unveil its last Lumia device sometime in late February at the Mobile World Congress.

The death of Lumia does not necessarily mean the ultimate end of Microsoft's attempt to carve its own place in the global smartphone market. Currently, there had been persistent rumors indicating Microsoft's viable shift from Lumia to a consolidated Surface brand sometime in the near future.

While it disassociates itself from Lumia, the company is believed to be laying the groundwork for better and even more powerful next-generation phones. In this case, Microsoft's Surface brand is particularly promising- contributing a modest $1.35 billion in profits on annual basis.