Taylor Swift Invests On Mobile Games

By Jenn Loro - 04 Feb '16 11:22AM

Taylor Swift may have just ended her 1989 tour but it does not mean that she will be gone for a long time. This week, it was announced that the multi-awardee will partner with Glu Mobile, the maker of the smash hit Kim Kardashian: Hollywood mobile app, in coming up with her own mobile game.

In a report from Forbes, Glu Mobile is aiming to create a game that will bear Tay's unique cartoon style. Not only that, it needs tours, promotions from the star's social media to pitch in 'real-world' money from fans who are not only interested in gaming but are up to buy clothes and other merchandise.

"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilize Taylor's unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved," Glu CEO Niccolo de Masi said.

Aimed to be at par with Kim Kardashian's massive gaming revenue of $146 million, the songstress' gaming app is expected to be a 'one-of-a-kind digital gaming experience, according to Venture Beat.

Aside from Swift, the gaming company has already signed deals with other big names in Hollywood: Taylor Swift's close competitor Katy Perry, Britney Spears, Kylie and Kendall Jenner, and Nicky Minaj.

Meanwhile, during its promotion, de Masi divulged that Katy Perry's app that has been released earlier this year did not get as much revenue as the KK: Hollywood did.

"In Katy Perry Pop, poor technical decisions coupled with the newly hired team led to all key metrics being below thresholds required for an ROI [return on investment] positive title. Additional development time was not provided due to contractual restrictions as well as the team's mediocre trajectory," he said as mentioned in The Guardian.

Taylor Swift's gaming app is set to be launched in December this year for tablets and smartphones.