Google's New Code Of Conduct Scraps 'Don't Be Evil' Vow

Google got a new avatar under the parent company Alphabet last Friday. Its goal was to have a holding company in order to manage its "ever expanding businesses", according to HNGN.

Strangely, its corporate motto, "Don't be evil," has been removed from its new Code of Conduct. Originally, though it was the line that opened its original Code of Conduct, touted as its core value in 2000, it was reinforced by the 2004 Founder's Letter sent during its initial public offering. "Google users trust our systems to help them with important decisions," the letter said.

Moreover, for years, it seemed to underpin Google's culture, as the founders also ensured that it would be tough to remove. Still, it was not inviolate, as recent events show.

The new slogan is different. It calls on its employees to "do the right thing - follow the law, act honorably, and treat each other with respect."

The strong operations that defined it earlier are now not there, according to The Verge.

An interesting addition is: "everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct."