Instagram Trumps Twitter Fanbase With 400 Million Users

When Instagram, the photo-sharing site, declared that its community has breached the 400 million mark, with more than 100 million of its users having become part of its community in just the past nine months, then it overshot Twitter, according to Forbes.

"When Instagram launched nearly five years ago, 400 million seemed like a distant dream. Now, we continue to strive to improve Instagram - helping you experience the world through images and connect with others through shared passions," the Facebook-acquired social media platform said.

Hence, Instagram's revenue from advertising is expected to shoot the sky. Next year, it will pull in about $1.5 billion ad revenue, and almost double that figure by 2017.

Its main rival is Twitter, which is trying to pull in the advertising revenues.

Almost 75 percent of Instagram's users do not live in the US, but are residents of Brazil, Japan and Indonesia. This is thought to boost Instagram's aim to raise its ad revenues by targetting markets in Europe and Asia.

Instagram has also roped in celebrities such as David Beckham and soccer player Toni Kroos as celebrity stars to increase their ad revenues, according to HNGN.

The hundreds of millions of Instagram users have thus put up 40 billion photos at 80 million photos everyday! There are about 3.5 billion likes, Wired reported.