Will Subway Get Hit By The Jared Fogle Scandal?

By R. Siva Kumar - 29 Aug '15 16:03PM

Even as Jared Fogle's life and career nosedives as his escapades are revealed, would Subway's finances go down likewise?

Subway made it very clear last week that it had cut ties with their former pitchman, according to hngn.

At first, Subway sent out a tweet: "We have already ended our relationship with Jared and have no further comment." It was a stronger statement than its first tweet on July 7 saying it had "agreed to suspend" its relationship with Fogle, according to usatoday.

Although initially it was thought that Subway knew nothing of the scandal, so its image would not be affected much, recent reports show that it was warned about Fogle's sexual habits, according to Business Insider.

Cindy Mills, a former Subway franchisee, reported that Fogle would call her daily, making horrifying and disgusting comments about his sexual interests. Mills said that Fogle once told her that he "liked them young."

Public opinion has been severe and slamming, and people are beginning to feel that Subway is going to suffer as a consequence of the scandal. "For a while, when you see a Subway ad, you're going to think about that child pornography charge," said Allen Adamson from the brand consulting firm Landor Associates, according to CBS News.

As Subway had been using Fogle's story as an ad to promote its products, it would find it difficult to cut out the emotional association now. However, after the publicity that he generated, the company removed his names from its website and also told franchisees to delete his image from their product shows.

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