Google Launches Gmail Postmaster Tools to Help Fight Spam

Google is using smarter technology to keep your inbox spam free while also ensuring legitimate messages do not end up moving to the spam folder.

To this effect, the company has launched the Gmail Postmaster Tools which helps email senders to better recognize why certain mails get branded as spam.

Google is confident that the new feature will "diagnose any hiccups, study best practices, and help Gmail route messages to the right place."

Google Product Manager Sri Harsha Somanchi said in his blogpost, "Gmail users get lots of important email from companies like banks and airlines - from monthly statements to ticket receipts - but sometimes these wanted messages are mistakenly classified as spam. When this happens, you might have to wade through your spam folder to find that one important email (yuck!). We can help senders to do better, so today we're launching the Gmail Postmaster Tools."

The company also announced the new spam filter is better equipped to identify and block 'sneaky' spam thanks to use of an artificial neural network.

"We also recognise that not all inboxes are alike. So while your neighbour may love weekly email newsletters, you may loathe them. With advances in machine learning, the spam filter can now reflect these individual preferences," said Somanchi.

"Ultimately, we aspire to a spam-free Gmail experience," Somanchi said. "So please keep those spam reports coming, and if you're a company that sends email, then check out our new Postmaster Tools. Together we can get the wanted mail to the right place, and keep the spam where it belongs