In Just Two Months Of Launch, Apple Watch U.S. Sales Estimated At 2.8 Million
In just two months of launch, Apple Watch sales are being predicted at 2.8 million in United States, according to Slice Intelligence. The agency tracks email receipts and previously estimated 1 million Apple Watch pre-orders on April 10.
According to the report, about 17 percent of those Apple Watch customers proceed to spend hundreds of dollars on extra bands for the smartwatch.
Sports Band starts at $49 and according to IHS estimates the 38mm fluoroelastomer band costs Apple just $2.05 to make.
"It's just a psychological thing," said Carolina Milanesi, chief of research and head of U.S. business at Kantar Worldpanel ComTech, a consumer research firm. "I start with the least investment, and then I spend more money, but I get something else."
Apple Watch in-store reservations at Apple Stores began earlier this week. The second wave launch is happening on June 26, in Italy, Mexico, Singapore, South Korea, Spain, and Switzerland and Taiwan.
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