How to Block Ads on Apple iPhones Safari?

By Ajay Kadkol - 11 Jun '15 23:42PM

Apple has brought more and more exciting news and updates for its users from the Aplle Worldwide Developers Conference.

Apple now has announced new features to be incorporated in the newly released operating system, iOS 9.

Apple has made numerous exciting announcements and features, such as a revolutionary digital music app called Apple Music, Apple's News app, more improvements on the Siri feature, and many more.

Apple has also announced a new feature on the mobile version of Apple's Safari browser. The new update allows users to block ads from popping up. This will ensure more privacy for the users, while on the other hand facilitates faster and smoother browsing without interruption. On the other hand, it ensures there is no irrational use of personal information by web based advertisements, such as bank details, personal living address, and phone numbers amongst other important information.

The company said at the developer's documentation that, the move serves as content blocking, enables your extensions a fast and an efficient way to block cookies, images, resources, and other content.

On the other hand, this move by Apple might become a serious blow for the revenue incurred by ways of advertisements.

Joshaua Benton, Director of Nieman Journalism Lab at Harvard University said, "for the many news companies counting on mobile advertising for their business model, I don't see a way that this change doesn't shave off a real slice of mobile advertising revenue".

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