Apple Won Twitterverse Yesterday During WWDC
Yesterday, at WWDC, Apple showcased new versions of OS X, iOS and watchOS. It also took the wraps off of its new streaming music service.
During the event, people were tweeting about it and researchers monitored Twitter from just before the keynote started to just after it ended, and then used the data from 94,528 Apple-related tweets to work out the overall sentiment, including what people thought about each of the products and services Apple covered.
Turns out the results were overwhelmingly positive.
"It is fair to say that no other company exists whose positive sentiment ratings are constantly so extremely high. For example, the ratios between strongly positive and negative sentiment were in most cases above 90 percent," said Dr. Karo Moilanen, CTO and co-founder of TheySay, a linguistic tool.
The positive sentiment ratings were as follows, ranked in order of positivity:
- Apple Pay -- 98 percent
- iOS 9 -- 96 percent
- OS X 10.11 El Capitan -- 88 percent
- Apple Music -- 85 percent
The event itself was also received very well.
- WWDC 2015 (event itself) -- 93 percent
- Keynote Speech -- 94 percent
"A most remarkable undercurrent of sentiment during the event was detected around Steve Jobs who was referred to more often than HomeKit, for example. Many tweeters referred to their dear memories of past WWDC events in which the legendary Jobs set standards to new heights. Accordingly, many comparisons between Steve Jobs and Tim Cook were made by tweeters which were anti-Cook in many cases," added Moilanen.
Most talked about announcements were Apple Music and Apple Pay. Apple Pay generated highest number of positive sentiments while Apple Music generated highest levels of negativity.
