BlackBerry 10 Update: Flagging Phone Maker Accounces New "Loyalty Program" to Keep Customers

Blackberry on its partnership with the e-commerce giant Infibeam, has announced for a loyalty program for certain customers on its range of Blackberry 10 smart phones.

With this partnership, existing BlackBerry users will avail a discount while purchasing select Blackberry 10 devices and will also receive incentives for other services.

Flagship devices such as BlackBerry Passport, BlackBerry Z30, BlackBerry Z3, and newly launched BlackBerry Classic smart phones will be available for discount. The exclusive offer via Infibeam will offer discount of up to Rs. 10,000 on BlackBerry 10 smart phones.

Amar Thomas, marketing head BlackBerry India said during the announcement of the plan, "We are excited to announce the BlackBerry loyalty program for customers in India. The uptake of our BlackBerry 10 smart phones among Indian customers has been encouraging and we believe that through this unique program, customers will be able to take advantage of the powerful BlackBerry 10 platform that comes with amazing refinements post our latest software release."

Neeru Sharma, Director Corporate Development at Infibeam said, "We are happy to introduce Blackberry unique Loyalty Program for Indian customers exclusively on Infibeam. Blackberry is one of the most popular smart phone brands in India and we believe there will be huge participation from existing and new Infibeam customers."