Google Will Rank Your Websites Higher If It's Mobile-Friendly

Google search is going mobile-friendly on Tuesday, which means it will be better if your site is optimized for mobile. For mobile users, it's a great news.

The search engine giant will update its search algorithm, thereby favoring websites that are 'mobile-friendly.'

Sites that are 'mobile-friendly,' according to Google, can look forward to much-improved rankings on mobile searches. Sites that aren't exactly mobile-friendly according to Google, their performance will hit on smartphones but the ranking won't be demoted on PC searches.

Search Engine Land Editor-in-Chief Matt McGee said that the update may be the most significant ever, while Duda CEO Itai Sadan said that some sites may be in for a big - and pleasant - surprise "when they find a drastic change in the amount of people visiting them from mobile devices."

One of the simplest ways to ensure that your site is mobile-friendly is to ensure that it loads quickly on smartphones and tablets. Your readers should be able to scroll up and down to access content, without having the need to swipe left or right. Google also noted that for e-commerce, buttons for payments or other related actions are visible and can be touched on smaller displays.