Artist Sues Apple For Mimicking Design Style

Pop artist Romero Britto is suing Apple for mimicking the design style in its "Start Something New" campaign. In the filed lawsuit, artist alleges that Apple has used the Craig & Karl images which mimics the design style that Britto is famous for.

The lawsuit, levied at both Craig & Karl and Apple, accuses the two artists of violating the Britto trade dress and targets Apple because Britto became aware of the copycat art through Apple's recent promotion, MacRumors reported.

Apple has been using Craig & Karl image featuring a patchwork hand on a bright yellow background on one of the iPads in the graphics used to promote the "Start Something New" campaign. Profile of Craig & Karl also appears on the company's website describing how the image was made on iPad Air 2 using iOS apps.

Britto contacted Apple and asked the company to cease using the Craig & Karl images, but he did not receive a response, leading him to file a lawsuit, MacRumors added. The filed suit makes number of claims including copyright infringement and unfair competition. It also asks a judge to halt the alleged misuse of Britto's images.