Apple Prepares to Hijack Android and Blackberry Users With Trade-In Programs

By Ajay Kadkol - 01 Apr '15 16:43PM

The markets giant, Apple is now set to capture all the non-Apple users of the market by the launch of its now programs. Apple's new trade-in program focuses on all the Windows, Android (particularly Samsung smart phone users), and Blackberry users.

The program was launched in the first week of April, while the other giant, Samsung continued to release their new flagships to the market, all of which are high budget phones.

Apple's new programs focuses on the recycling of other non-Apple smart phones such as Samsung, LG, HTC, Nokia, Sony, Blackberry, etc and selling the Apple iPhone at a discounted price. By this, Apple would manage to eliminate all non-Apple users; as such a program would provide them with an incentive to switch to sturdy, popular brands, from less stable ones. This would give Apple a strong monopoly in the market.
According to Apple, the recyclable program will take various select Galaxy S4 and Galaxy S5 models, including the Galaxy S5 G900F and LTE SM-G900M Galaxy S5.

"Apple feels that they are at a unique point in the market where they are able to take the wind out of the sales of Android manufacturers, and can weaken the competition," said Michael Oh, founder of Tech Superpowers, a Boston-based Apple partner. "Obviously Apple's quarterly performance and volume of iPhone sales show that they have been selling well. ... Apple can afford to do a trade-in like this, and they are hoping to pounce on an opportunity in the market and get new customers.

Apple and Samsung devices have recently gone head-to-head in the competitive smart phone market where Samsung has long reigned. In the fourth quarter of 2014, market research firm IDC reported that Apple's 74.5 million global smart phone shipment had almost caught up to Samsung's 75.1 million shipments.

Apple has made various efforts to prompt Android users to switch over to iOS devices, releasing a comprehensive guide in September outlining for customers how to move content from an Android phone to the iPhone, and offering Apple Retail Store specialists to help customers change over.

According to an Apple spokesman, the newly expanded trade-in program will take place in the U.S., Canada, U.K., France, Germany and Italy.