Apple Opening a Dedicated Apple Watch Store In A Tokyo Luxury Department Store

Apple is taking an entirely different approach for selling its Apple Watch. In the latest move, the company is constructing a Watch shop inside Shinjuku's Isetan, one of the biggest and most famous department stores in Japan.

It's the first thing you see when you enter the store - an ominous black box right by the entrance, marked only with the Apple Watch logo and a subtitle saying "Coming soon" in Japanese. Though you can't see inside the closed doors just yet, the floor space is sizable, and Apple is right next to fine jewelry brand Cartier, The Verge noted.

Reportedly, the Isetan store will open on April 10th, same day when pop shops will open at Selfridges in London and Galeries Lafayette in Paris.

Apple said the high end of the line will ship in limited quantities, but it's a sure bet that the Isetan Apple Watch store will have them on hand and available for Japan's rich to buy, MacObserver noted.

Apple Watch will start shipping April 24th onwards.