Instagram To Roll Out Ads In UK Soon

By Sarah Price - 17 Sep '14 13:18PM

Instagram has revealed plans to start rolling out ads in the U.K. in the coming weeks as the company pushes toward monetization.

Instagram, the renowned photo and video sharing site, announced that it will start rolling out advisements for its users in U.K. in the coming weeks. The new move is just an implementation of the plans it had revealed back in June. The confirmation of U.K. roll out of Instagram ads was spotted by Charlotte Williams, which was later reported by The Next Web.

Instagram used its official account to spread the news in a PSA-style sponsored post. "Over the coming weeks, we will slowly begin rolling out advertising in the UK," read the post. There is no specific time frame, except that the ads will soon be rolled out to the users.

'Sponsored Posts' coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM

— Charlotte Williams (@WilliamsCE) September 16, 2014

The Facebook-owned social media company promised in November that the sponsored ads will be "occasional" and will feature "a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community." Michael Kors became the first advertising partner on Instagram to promote its Timeless jewelry collection, in November last year.

The first advertising gig was not entirely in Instagram's favor as several users were furious with the move. Facebook bought Instagram in a massive $1 billion deal in 2012. The world's largest social network makes most of its profits through advertising and it was only time before the company took its step towards monetizing.

In addition to the U.S., Instagram also has plans to roll out ads in Canada and Australia later this year but the exact time frame remains unknown. The photo sharing platform has also partnered with other companies for its U.S. advisements, like Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, PayPal, and Starwood. It is not clear if these brands will also feature their promotional ads in the U.K.