My Go's GoFone: Microsoft’s First Windows Phone With New Windows Branding
Microsoft has already kicked off its unofficial rebranding of Windows Phone to just Windows with a new GoFone smartphone spotted in the wild.
Microsoft, the world's largest software company, will soon be undergoing one of biggest changes in the company's product branding. As reported last week, the Redmond based software giant will be dropping the Nokia name off its smartphone branding and Windows Phone will simply be called Windows. The latter has already been seen in recent Lumia commercials, but the first smartphone with Windows logo instead of Windows Phone on the rear will be GoFone.
The official pictures of the GoFone appeared on British brand My Go's website. The advertisement of the GoFone has been marked "Confidential" for internal use only. By the looks of the newly setup web page for GoFone, the product is ready to be announced soon. All detailed specifications of the handset have been revealed.
My Go's plans to brand its new smartphone as Windows is similar to HTC's One M8 branding with Windows instead of Windows Phone. But the One M8 features a Windows Phone logo at the back. The new GoFone marks the first device to advertise Microsoft's new Windows branding with a logo on the back. The latest move is a marker of Microsoft's ongoing transition of merging Windows RT and Windows Phone with hopes to build a "single converged operating system for screens of all sizes."
The GoFone features a 4.7-inch 720p display with Windows Phone 8.1 as a base platform. It sports an 8-megapixel camera on the back with 2MP front shooter, dual SIM support, Qualcomm Snapdragon processor and access to all Microsoft apps such as OneDrive, Skype, IE and Bing.
Throughout the advertisement page GoFone is advertised as a Windows device, with references such as your Windows GoFone", "time to go Windows" and "Windows GoFone with Xbox," Neowin reports. Details on the device's availability are still under wraps, which means the transition from Windows Phone to Windows on handsets is not marked on the calendar.
