Apple CEO Tim Cook 'Deeply Offended' By Fresh Allegations Made by BBC

Apple Chief executive Tim Cook is 'deeply offended' by allegations made by BBC's Panorama program that Apple is ill-treating its factory workers. 

BBC's panorama program sent undercover reporters to Pegatron factories where they shot video of poor treatment of workers and a breach of standards on workers' hours. 

In an email to around 5,000 staff across the UK, Apple senior vice president of operations Jeff Williams said both himself and the chief executive were "deeply offended by the suggestion that Apple would break a promise to the workers in our supply chain or mislead our customers in any way".

"Panorama's report implied that Apple isn't improving working conditions," he continued. "Let me tell you, nothing could be further from the truth."

Williams claimed that Apple had shared "facts and perspective" on the company's commitments to human rights with the BBC in advance, but that they were "clearly missing from their program."

According to the report by BBC, workers fell asleep during 12 hour shifts on the iPhone 6 production line and were made to work 18 days in a row after repeatedly being denied requests for a day off. 

"We know there are a lot of issues out there, and our work is never done. We will not rest until every person in our supply chain is treated with the respect and dignity they deserve," Williams concluded.